Pipedrive vs HubSpot Smart CRM

Compare recorded plans, features and source-based product information.

Price information last checked: 2026-06-30

Quick guidance

Both products include contact, deal and pipeline management. The right choice depends on which documented needs matter most for your team.

Choose Pipedrive if

Lead and activity management
Full data export
Sales teams that work in a structured way with leads, contacts, deals, pipelines and follow-up. Pipedrive describes itself as a dedicated web-based sales CRM.
Pipeline-driven sales management with leads, deals, activities and calendar.
Email sync with Gmail, Outlook or company email plus automations and sales sequences (from Growth).

Visit PipedriveProduct page: Pipedrive

Choose HubSpot Smart CRM if

Free tier for two users
Up to 1,000 contacts
Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.
Contact, company and deal records with pipelines and activities.
Forms, live chat and email tools according to the official product catalog.

Visit HubSpot Smart CRMProduct page: HubSpot Smart CRM

Plan overview

Publishable prices are stated in each provider's source currency. Approximate SEK values are shown where a documented exchange rate is available.

9.62 SEK per USD· Rate date: 2026-07-06Source: Korskurs via ECB-referenskurs EUR/USD 2026-07-03 och EUR/SEK 2026-07-06

Pipedrive

LitePrice varies by region and subscription – check the current price with the provider
GrowthPrice varies by region and subscription – check the current price with the provider
PremiumPrice varies by region and subscription – check the current price with the provider
UltimatePrice varies by region and subscription – check the current price with the provider

HubSpot Smart CRM

Free ToolsFree
Professional$50.00 / month≈ SEK 481 / month
Enterprise$75.00 / month≈ SEK 722 / month

Feature comparison

Feature	Pipedrive	HubSpot Smart CRM
Contact management	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Free Tools: Yes; Professional: Yes; Enterprise: Yes
Company management	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Free Tools: Yes; Professional: Yes; Enterprise: Yes
Lead management	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Deal management	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Free Tools: Yes; Professional: Yes; Enterprise: Yes
Pipeline management	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Free Tools: Yes; Professional: Yes; Enterprise: Yes
Activities and tasks	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Email integration	Growth: two-way; Premium: two-way; Ultimate: two-way	Not recorded
Shared email inbox	Premium: Yes; Ultimate: Yes	Not recorded
Workflow automation	Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Sales sequences	Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Lead routing	Premium: Yes; Ultimate: Yes	Not recorded
Standard reporting	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Custom reporting	Premium: Yes; Ultimate: Yes	Not recorded
Sales forecasting	Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Mobile app	Lite: ios-and-android; Growth: ios-and-android; Premium: ios-and-android; Ultimate: ios-and-android	Free Tools: ios-and-android; Professional: ios-and-android; Enterprise: ios-and-android
Native integrations	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
API access	Lite: read-write; Growth: read-write; Premium: read-write; Ultimate: read-write	Not recorded
Webhooks	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Role permissions	Lite: Yes; Growth: Yes; Premium: Yes; Ultimate: Yes	Not recorded
Data export	Lite: full; Growth: full; Premium: full; Ultimate: full	Not recorded

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