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Pipedrive vs HubSpot Smart CRM

Compare recorded plans, features and source-based product information.

Price information last checked: 2026-10-11

Quick guidance

Both products include contact, deal and pipeline management. The right choice depends on which documented needs matter most for your team.

Choose Pipedrive if

  • Lead and activity management
  • CRM record export, subject to permissions and visibility
  • Sales teams that work in a structured way with leads, contacts, deals, pipelines and follow-up. Pipedrive describes itself as a dedicated web-based sales CRM.
  • Pipeline-driven sales management with leads, deals, activities and calendar.
  • Email sync with Gmail, Outlook or company email plus automations and sales sequences (from Growth).
Visit Pipedrive (opens in a new tab)Affiliate link: the service may receive compensation if you complete a purchase.Product page: Pipedrive

Choose HubSpot Smart CRM if

  • Free tier for two users
  • Up to 1,000 contacts
  • Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.
  • Contact, company and deal records with pipelines and activities.
  • Forms, live chat and email tools according to the official product catalog.
Visit HubSpot Smart CRM (opens in a new tab)Product page: HubSpot Smart CRM

Plan overview

Publishable prices are stated in each provider's source currency. Approximate SEK values are shown where a documented exchange rate is available.

Pipedrive

  • Lite€168.00 / year≈ SEK 1,876 / yearPer seat. Annual total, paid annually. VAT excluded.
  • Growth€468.00 / year≈ SEK 5,226 / yearPer seat. Annual total, paid annually. VAT excluded.
  • Premium€708.00 / year≈ SEK 7,907 / yearPer seat. Annual total, paid annually. VAT excluded.
  • Ultimate€948.00 / year≈ SEK 10,587 / yearPer seat. Annual total, paid annually. VAT excluded.

HubSpot Smart CRM

  • Free ToolsFreeUp to two users and 1,000 contacts.
  • Professional$50.00 / month≈ SEK 498 / monthPer seat. Monthly billing. Annual commitment. Smart CRM; Sales Hub is a separate product.
  • EnterpriseCurrent price not confirmed – see the provider’s price and billing terms

Feature comparison

FeaturePipedriveHubSpot Smart CRM
Contact managementLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Company managementLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Lead managementLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesNot recorded
Deal managementLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Pipeline managementLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Activities and tasksLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Email integrationGrowth: two-way; Premium: two-way; Ultimate: two-wayNot recorded
Shared email inboxPremium: Yes; Ultimate: YesNot recorded
Workflow automationGrowth: Yes; Premium: Yes; Ultimate: YesProfessional: Yes; Enterprise: Yes
Sales sequencesGrowth: Yes; Premium: Yes; Ultimate: YesNot recorded
Lead routingPremium: Yes; Ultimate: YesNot recorded
Standard reportingLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Custom reportingPremium: Yes; Ultimate: YesNot recorded
Sales forecastingGrowth: Yes; Premium: Yes; Ultimate: YesNot recorded
Mobile appLite: ios-and-android; Growth: ios-and-android; Premium: ios-and-android; Ultimate: ios-and-androidFree Tools: ios-and-android; Professional: ios-and-android; Enterprise: ios-and-android
Native integrationsLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesNot recorded
Role permissionsLite: Yes; Growth: Yes; Premium: Yes; Ultimate: YesFree Tools: Yes; Professional: Yes; Enterprise: Yes
Data exportLite: Limited; Growth: Limited; Premium: Limited; Ultimate: LimitedFree Tools: Limited; Professional: Limited; Enterprise: Limited

Sources for both providers

Pipedrive

What is CRM?from Pipedriveen
Source status: Source checked
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Pipedrive Marketplacefrom Pipedriveen
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CRM Pricing Plansfrom PipedriveEU / EUR
Source status: Source checked
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Pipedrive API Referencefrom Pipedriveen
Source status: Source checked
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Exporting data from Pipedrivefrom Pipedriveen
Source status: Source checked
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Mobile CRMfrom Pipedriveen
Source status: Source checked
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User permissionsfrom Pipedriveen
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HubSpot Smart CRM

Assign and manage seatsfrom HubSpoten / global
Source status: Source checked
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HubSpot connected inboxes | Frequently Asked Questionsfrom HubSpoten / global
Source status: Source checked
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Create workflowsfrom HubSpoten / global
Source status: Source checked
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HubSpot user permissions guidefrom HubSpoten / global
Source status: Source checked
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Create and edit sequencesfrom HubSpoten / global
Source status: Source checked
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HubSpot Free CRM pricing and limitsfrom HubSpoten
Source status: Source checked
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Export your recordsfrom HubSpoten
Source status: Source checked
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Import records for multiple objectsfrom HubSpoten
Source status: Source checked
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Understanding the CRM APIsfrom HubSpoten
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HubSpot Smart CRM Pricingfrom HubSpotGlobal
Source status: Source checked
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HubSpot Product and Services Catalogfrom HubSpoten-US
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HubSpot language offeringsfrom HubSpoten-US
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