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CRMvalet

HubSpot Smart CRM

HubSpot Smart CRM provides core customer relationship management tools, including contact, company, and deal management.

A permanent free tier exists; a time-limited trial for paid plans is not documented in the source material.

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Best suited for

  • Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.
  • Contact, company and deal records with pipelines and activities.
  • Forms, live chat and email tools according to the official product catalog.
  • Reporting and automation, with scope that varies by product and plan.
  • Permanent free tier: current user and contact caps are shown in the plan table.

Less suitable if

  • Smart CRM Professional includes documented workflows, but sequences require Sales Hub or Service Hub Professional/Enterprise with an appropriate seat.
  • The catalog mentions standalone Smart CRM Starter while the purchase page shows Professional and Enterprise. The exact first buyable upgrade is therefore unconfirmed here; Enterprise pricing is also unknown.
  • Smart CRM, Sales Hub and Customer Platform are separate products with their own price ladders, which makes the total pricing picture hard to compare.
  • Price information checked only in a global USD context; the default data region for Swedish customers and cancellation/retention terms are not fully checked.

Target audience

Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.

Main use cases

  • Contact, company and deal records with pipelines and activities.
  • Forms, live chat and email tools according to the official product catalog.
  • Reporting and automation, with scope that varies by product and plan.

Strengths

  • Permanent free tier: current user and contact caps are shown in the plan table.
  • Documented APIs for CRM records. Request limits depend on plan, app type and any add-ons.
  • Export documented in CSV, XLS and XLSX formats plus iOS and Android apps.
  • Swedish is listed among the documented interface languages.

Weaknesses and caveats

  • Smart CRM Professional includes documented workflows, but sequences require Sales Hub or Service Hub Professional/Enterprise with an appropriate seat.
  • The catalog mentions standalone Smart CRM Starter while the purchase page shows Professional and Enterprise. The exact first buyable upgrade is therefore unconfirmed here; Enterprise pricing is also unknown.
  • Smart CRM, Sales Hub and Customer Platform are separate products with their own price ladders, which makes the total pricing picture hard to compare.
  • Price information checked only in a global USD context; the default data region for Swedish customers and cancellation/retention terms are not fully checked.

Documented integrations

No named integrations are documented in the source material.

The statements above are based on the sources listed under Sources & Verification.

Relevant comparisons

Compare with Pipedrive →Compare with Zoho CRM →

Prices & Plans

Price information last checked: 2026-10-11

Free Tools

Free

Source-checked price

Source checked on 2026-10-11

Limits

  • Users2
  • Contacts1000

Features

  • Contact management

    Structured people records and activity history.

    Included
  • Company management

    Organization/account records linked to people and deals.

    Included
  • Deal management

    Opportunities with value, owner, stage and close data.

    Included
  • Pipeline management

    Configurable visual sales stages.

    Included
  • Mobile app

    First-party app availability.

    ios-and-android
  • Activities and tasks

    Tasks, calls, meetings, reminders or follow-ups.

    Included
  • Standard reporting

    Provider-built CRM or sales reports.

    Included
  • Role permissions

    Roles, teams or record-level access controls.

    Included
  • Data export

    Documented export of core CRM records.

    Limited

Professional

$50/ month

≈ SEK 498 / monthConverted at 9.965643405318579 SEK per USD (2026-10-09). Approximate comparison price.

Per seat.

Source-checked price

Global USD context; this is not a localised Swedish price.

Source checked on 2026-10-11

Commitment: 12 months, even with monthly payment.

Features

  • Contact management

    Structured people records and activity history.

    Included
  • Company management

    Organization/account records linked to people and deals.

    Included
  • Deal management

    Opportunities with value, owner, stage and close data.

    Included
  • Pipeline management

    Configurable visual sales stages.

    Included
  • Mobile app

    First-party app availability.

    ios-and-android
  • Activities and tasks

    Tasks, calls, meetings, reminders or follow-ups.

    Included
  • Standard reporting

    Provider-built CRM or sales reports.

    Included
  • Role permissions

    Roles, teams or record-level access controls.

    Included
  • Data export

    Documented export of core CRM records.

    Limited
  • Workflow automation

    Configurable triggers and actions.

    Included

Enterprise

Current price not confirmed – see the provider’s price and billing terms

Global USD context; this is not a localised Swedish price.

Source checked on 2026-07-12

Features

  • Contact management

    Structured people records and activity history.

    Included
  • Company management

    Organization/account records linked to people and deals.

    Included
  • Deal management

    Opportunities with value, owner, stage and close data.

    Included
  • Pipeline management

    Configurable visual sales stages.

    Included
  • Mobile app

    First-party app availability.

    ios-and-android
  • Activities and tasks

    Tasks, calls, meetings, reminders or follow-ups.

    Included
  • Standard reporting

    Provider-built CRM or sales reports.

    Included
  • Role permissions

    Roles, teams or record-level access controls.

    Included
  • Data export

    Documented export of core CRM records.

    Limited
  • Workflow automation

    Configurable triggers and actions.

    Included

Sources & status

Assign and manage seatsfrom HubSpoten / global
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
HubSpot connected inboxes | Frequently Asked Questionsfrom HubSpoten / global
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
Create workflowsfrom HubSpoten / global
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
HubSpot user permissions guidefrom HubSpoten / global
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
Create and edit sequencesfrom HubSpoten / global
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
HubSpot Free CRM pricing and limitsfrom HubSpoten
Source status: Source checked
Recently verifiedGeneral product evidence: Price and offer checked: View original source (opens in a new tab)
Export your recordsfrom HubSpoten
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
Import records for multiple objectsfrom HubSpoten
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
Understanding the CRM APIsfrom HubSpoten
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
HubSpot Smart CRM Pricingfrom HubSpotGlobal
Source status: Source checked
Recently verifiedGeneral product evidence: Price and offer checked: View original source (opens in a new tab)
HubSpot Product and Services Catalogfrom HubSpoten-US
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)
HubSpot language offeringsfrom HubSpoten-US
Source status: Source checked
Recently verifiedSource checked: View original source (opens in a new tab)