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HubSpot Smart CRM vs Zoho CRM

Compare recorded plans, features and source-based product information.

Price information last checked: 2026-10-11

Quick guidance

Compare customer records, permissions and handovers before the next growth step. Require matching plan scope in both proposals. The right choice depends on which documented needs matter most for your team.

Choose HubSpot Smart CRM if

  • Test the same customer, deal and next activity.
  • Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.
  • Contact, company and deal records with pipelines and activities.
  • Forms, live chat and email tools according to the official product catalog.
  • Reporting and automation, with scope that varies by product and plan.
Visit HubSpot Smart CRM (opens in a new tab)Product page: HubSpot Smart CRM

Choose Zoho CRM if

  • Check the corresponding plan, export and limitations.
  • Small and medium-sized sales teams needing managed fields, workflows and follow-up, with an owner for CRM administration.
  • Free provides contacts, deals, activities, rule-based workflows and built-in reports.
  • Standard is the first paid CRM edition. Its description includes custom reports and cadences; Blueprint is in Professional.
  • Enterprise adds more extensive control including territories and custom functions. These are not Free capabilities.
Visit Zoho CRM (opens in a new tab)Product page: Zoho CRM

Plan overview

Publishable prices are stated in each provider's source currency. Approximate SEK values are shown where a documented exchange rate is available.

HubSpot Smart CRM

  • Free ToolsFreeUp to two users and 1,000 contacts.
  • Professional$50.00 / month≈ SEK 498 / monthPer seat. Monthly billing. Annual commitment. Smart CRM; Sales Hub is a separate product.
  • EnterpriseCurrent price not confirmed – see the provider’s price and billing terms

Zoho CRM

  • FreeFree

Feature comparison

FeatureHubSpot Smart CRMZoho CRM
Contact managementFree Tools: Yes; Professional: Yes; Enterprise: YesFree: Yes
Company managementFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Lead managementNot recordedFree: Yes
Deal managementFree Tools: Yes; Professional: Yes; Enterprise: YesFree: Yes
Pipeline managementFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Activities and tasksFree Tools: Yes; Professional: Yes; Enterprise: YesFree: Yes
Workflow automationProfessional: Yes; Enterprise: YesFree: Yes
Standard reportingFree Tools: Yes; Professional: Yes; Enterprise: YesFree: Yes
Mobile appFree Tools: ios-and-android; Professional: ios-and-android; Enterprise: ios-and-androidNot recorded
Role permissionsFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Data exportFree Tools: Limited; Professional: Limited; Enterprise: LimitedFree: Limited

Sources for both providers

HubSpot Smart CRM

Assign and manage seatsfrom HubSpoten / global
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HubSpot connected inboxes | Frequently Asked Questionsfrom HubSpoten / global
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Create workflowsfrom HubSpoten / global
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HubSpot user permissions guidefrom HubSpoten / global
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Create and edit sequencesfrom HubSpoten / global
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HubSpot Free CRM pricing and limitsfrom HubSpoten
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Export your recordsfrom HubSpoten
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Import records for multiple objectsfrom HubSpoten
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Understanding the CRM APIsfrom HubSpoten
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HubSpot Smart CRM Pricingfrom HubSpotGlobal
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HubSpot Product and Services Catalogfrom HubSpoten-US
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HubSpot language offeringsfrom HubSpoten-US
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Zoho CRM

Zoho CRM edition feature comparisonfrom Zohoen / global
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Zoho CRM Free edition featuresfrom Zohoen / global
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Export CRM datafrom Zohoen / global
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Zoho CRM Featuresfrom Zohoen
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Zoho CRM Pricing and Editionsfrom ZohoGlobal
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Configuring Workflow Rulesfrom Zohoen
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Zoho CRM V8 APIsfrom Zohoen
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