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HubSpot Smart CRM vs Zoho CRM

Compare recorded plans, features and source-based product information.

Price information last checked: 2026-07-12

Quick guidance

Both products have recorded free editions. The right choice depends on which documented needs matter most for your team.

Choose HubSpot Smart CRM if

  • Company and pipeline management
  • Documented daily API allowance
  • Companies that want to start with a free foundational CRM for contacts, companies and deals, with room to grow within HubSpot's platform.
  • Contact, company and deal records with pipelines and activities.
  • Forms, live chat and email tools according to the official product catalog.

Choose Zoho CRM if

  • Free for up to three users
  • Workflow automation, reporting and export
  • Sales representatives, sales managers, presales teams and CRM administrators according to Zoho's official positioning, with team roles also for marketing, support, legal and finance.
  • Managing leads, accounts, contacts and deals with multiple sales pipelines.
  • Workflow automation with rules, cadences, Blueprint and webhooks.

Plan overview

Publishable prices are stated in each provider's source currency. Approximate SEK values are shown where a documented exchange rate is available.

HubSpot Smart CRM

  • Free ToolsFree
  • Professional$50.00 / monthSEK 481 / month
  • Enterprise$75.00 / monthSEK 722 / month

Zoho CRM

  • FreeFree

Feature comparison

FeatureHubSpot Smart CRMZoho CRM
Contact managementFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Company managementFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Lead managementNot recordedFree: Yes
Deal managementFree Tools: Yes; Professional: Yes; Enterprise: YesFree: Yes
Pipeline managementFree Tools: Yes; Professional: Yes; Enterprise: YesNot recorded
Workflow automationNot recordedFree: Yes
Standard reportingNot recordedFree: Yes
Mobile appFree Tools: ios-and-android; Professional: ios-and-android; Enterprise: ios-and-androidNot recorded
Data exportNot recordedFree: full

Neither feels right?

What does it cost for your team?

Use the cost calculator to estimate the cost per month, year and user from the same publishable source prices.

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